How To Write Your Ideal Restaurant Mission Statement + 15 Inspiring Examples

People dining outside of a restaurant in front of the windows

Whether you run a one-person food cart, a small eatery with fewer than five employees, or a large dining establishment with 50 or more team members, you need a restaurant mission statement.

In this article, the management experts at Sling describe four easy steps to help you write the perfect restaurant mission statement for your business. As a bonus, we also include 15 inspiring examples to spark your creativity.

Mission Statement Vs. Vision Statement

Before we discuss how to write a mission statement, it’s essential that you understand how the mission statement differs from the vision statement.

Here are the formal definitions:

Vision Statement: A declaration of an organization’s objectives intended to guide internal decision-making.

Mission Statement: A short statement of what the company does for its customers, its employees, and its owners.

A mission statement and a vision statement are closely related. So much so that many managers confuse the two. It helps to think in terms of who, what, why, and where.

The vision statement is the where of your business — where you want the company to be and where you want your customers, your community, and your world to be as a result of your product or service.

The mission statement, then, is the who, what, and why of your business. Think of the mission statement as a roadmap or action plan to making the vision statement a reality.

If you’re still having a hard time distinguishing between the two, here’s an example of each from the same company to clarify the issue:

Microsoft’s vision statement (at its founding): A computer on every desk and in every home.

Microsoft’s mission statement: To empower every person and every organization on the planet to achieve more.

How To Write A Restaurant Mission Statement

Restaurant owner fulfilling her mission statement by making sure tables look nice

1) Define Your Purpose

The first step toward writing your restaurant mission statement is to define your purpose.

That purpose, then, tells both your customers and your employees what to expect when they interact with your business.

For example, here is Taco Bell’s mission statement:

We take pride in making the best Mexican-style fast food, providing fast, friendly, & accurate service. We are the employer of choice offering team members opportunities for growth, advancement, & rewarding careers in a fun, safe working environment.

The first part is aimed specifically at the customer. It describes what the Taco Bell experience should look and feel like for those on the customer side of the counter.

The second part is aimed specifically at the employees. It describes what the Taco Bell experience should look and feel like for those on the employee side of the counter.

2) Use Clear Language And Be Specific

Every industry has its own jargon. Your restaurant is no different.

It’s critical, though, that you keep that jargon out of your mission statement. Instead, use clear language that everyone can understand. Additionally, it’s essential to use specific language in your mission statement and shy away from confusing generalities.

So instead of writing something like, “We deliver business efficiencies using optimized software solutions,” be clear and specific and write, “We design custom software to improve efficiency in your business.”

3) Incorporate An Inspirational Element

Your restaurant mission statement should be directly tied to your purpose and should be both plausible and attainable. But you can add even more power to your mission statement by incorporating an inspirational element into the mix.

For example, you might link your locally sourced, zero-waste restaurant fare with fundamental values like improving the environment and saving the planet.

When you include this type of message in your mission statement, your business quickly becomes an inspiration to both your customers and your employees.

4) Be As Concise As Possible With Your Restaurant Mission Statement

Length is not the defining factor of a mission statement. In fact, some of the best mission statements are five words or less.

Chipotle’s mission statement, for example, is, “Food with integrity.” This captures the company’s commitment to sourcing, cooking, and serving quality food in a phrase that is catchy and easy to remember.

15 Restaurant Mission Statement Examples

Wine glasses and dinner plates on a table portraying a restaurant's mission statement

Smithsonian

The increase and diffusion of knowledge.

Wounded Warrior Project

To honor and empower wounded warriors.

Livestrong

To inspire and empower people affected by cancer.

Patagonia

Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.

American Express

We work hard every day to make American Express the world’s most respected service brand.

Public Broadcasting System (PBS)

To create content that educates, informs, and inspires.

American Diabetes Association

To prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Nordstrom

To give customers the most compelling shopping experience possible.

San Diego Zoo

A conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats.

American Red Cross

Working to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

JetBlue

To inspire humanity — both in the air and on the ground.

Tesla

To accelerate the world’s transition to sustainable energy.

Technology, Entertainment and Design (TED)

Spread ideas.

American Association of Retired Persons (AARP)

To enhance quality of life for all as we age.

Warby Parker

To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

Schedule Your Team To Make Your Restaurant Mission Statement A Reality

Sling scheduling app

Once you’ve created the best restaurant mission statement possible, it’s time to get to work making it a reality. For that, you need to organize and schedule your team for maximum efficiency. The Sling app can help.

Sling not only includes powerful and intuitive artificial-intelligence-based scheduling tools but also many other features to help make your job easier, including:

Sling's Time Clock feature

With Sling, you can schedule faster, communicate better, and organize and manage all your work from a single, integrated platform. And when you use Sling for all your scheduling needs, you’ll have more time to focus on growing your business and bringing your mission statement to life.

For more free resources to help you manage your business better, organize and schedule your team, and track and calculate labor costs, visit GetSling.com today.

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